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Categories
Mediums of Marketing for Customer Engagement
Most Admired Customer Engagement (Campaigns, Creatives, Activities) - Executed From January 2024 onwards
(You Can submit multiple Entries For Each Campaign)
Each Entry will Have 1 Main Category and 1 Sub Category
Main Categories
Sub Categories
Digital Marketing
Innovative
Use of cutting-edge tools like programmatic ads, AI-powered personalization.
Creative
Unique, engaging content (videos, infographics, interactive posts).
Effective
High click-through rates, conversions, brand recall.
Successful Use of Technology
Automation, retargeting, or AI-based strategies.
Effective Use of Market Research
Insights guiding personalized targeting.
Best Use of Celebrity Endorsement
Leveraging personalities for Customer Engagement.
Successful Use of CSR activity
Using creative storytelling videos, programmatic ads for awareness, AI-powered tools for targeting, market research insights to tailor the program, etc...
Mobile Marketing
Innovative
Use of geotargeting or mobile apps for engagement.
Creative
Unique mobile-first content (in-app ads, SMS).
Effective
Strong conversion rates from mobile channels.
Successful Use of Technology
Use of AR, location-based services.
Radio
Creative
Unique audio storytelling that captures attention.
Effective
Measurable impact on brand awareness or sales.
Best Use of Celebrity Endorsement
Leveraging personalities for radio spots.
Innovative
Personalized content, interactive campaigns, or unique listener experiences.
Successful Use of CSR activity
Showcase how a radio station leveraged its platform for impactful CSR initiatives, highlighting creativity, audience engagement, and measurable social outcomes.
Print & Publishing
Creative
Compelling visual design and messaging.
Effective
Strong brand recall and action taken by readers.
Successful Use of CSR activity
Publishers or brands utilizing print media to drive customer engagement through impactful CSR activities, using compelling storytelling, awareness campaigns, or community-focused content.
Innovative
Interactive content, creative layouts, or personalized campaigns that resonate with readers.
Television
Creative
Compelling storytelling, visuals, and emotion in TV commercials.
Effective
High viewership and recall rates.
Best Use of Celebrity Endorsement
Strategic use of a celebrity to amplify impact.
Successful Use of CSR activity
Successfully used CSR activities to engage viewers, creating positive social impact while fostering strong audience loyalty and participation.
Innovative
Innovative strategies used to boost customer engagement, including interactive programming, immersive storytelling, or audience-driven content formats.
Out Of Home Media (OOH)
Innovative
Use of interactive billboards or augmented reality (AR).
Creative
Memorable, eye-catching designs.
Effective
High visibility and recall in target areas.
Best Use of Celebrity Endorsement
Strategic use of a celebrity to amplify impact.
Successful Use of CSR activity
Highlight how Out Of Home (OOH) media was effectively used in CSR campaigns to engage the public, raise awareness, and drive participation in socially impactful initiatives.
Successful Use of Technology
Innovative technology integration into Out Of Home (OOH) media to enhance customer engagement, such as interactive displays, digital billboards, or data-driven content.
Cinema
Creative
Engaging content tailored for a cinema audience.
Effective
High recall and impact among moviegoers.
Successful Use of CSR activity
Demonstrate how cinema was leveraged for CSR activities to engage audiences, raise awareness, and drive participation in social causes through impactful storytelling or partnerships.
Successful Use of Technology
Showcase how technology was effectively used in cinema to enhance customer engagement, such as interactive screenings, digital storytelling, or innovative use of cinema-related tech to create immersive experiences.
Promotions
Highlight how cinema was used as a platform for promotions to engage customers, including brand partnerships, interactive campaigns, or targeted advertisements that resonated with moviegoers.
Innovation
Showcase innovative uses of cinema for customer engagement, such as immersive experiences, interactive screenings, or creative campaign integrations that captivate audiences and drive brand interaction.
Retail Touch Points & Merchandising
Innovative
Use of new technologies like interactive displays.
Creative
Attractive, persuasive in-store merchandising.
Effective
Increased foot traffic, sales uplift.
Innovative Loyalty Program
Use of in-store loyalty activations.
Successful Use of CSR activity
Demonstrate how retail touchpoints and merchandising were used effectively in CSR activities to engage customers, raise awareness, and encourage participation in socially responsible initiatives.
Events
Innovative
Unique event format or use of new technologies (e.g., VR).
Creative
Engaging and immersive event designs.
Effective
High attendee engagement and post-event brand recall.
Innovative Loyalty Program
Events tied to social responsibility.
Successful Use of Technology
Showcase how technology was successfully integrated into events to enhance customer engagement, such as through virtual experiences, interactive tools, or data-driven personalization.
BTL Activities
Innovative
Highlight innovative BTL (Below The Line) activities that effectively engaged customers, using creative, targeted, and experiential marketing strategies to drive interaction and brand loyalty.
Creative
Direct responses or increased customer actions (sign-ups, purchases).
Effective Use of Market Research
BTL targeted effectively through research.
Non-Traditional Media
Innovative
Use of unconventional platforms or formats to engage.
Creative
Unexpected, memorable ideas outside mainstream media.
Effective Use of Market Research
Use of non-traditional media to enhance customer engagement, tailoring campaigns based on insights to reach and resonate with target audiences.
Data-Driven Marketing
Innovative
Use of AI or machine learning to optimize engagement.
Creative
Improved conversion rates through personalization and segmentation.
Effective
Personalization powered by customer data.
Successful Use of Technology
Showcase how technology and data-driven marketing were successfully used to enhance customer engagement, leveraging analytics, personalization, and targeted campaigns to drive meaningful interactions.
Effective Use of Market Research
Demonstrate how market research informed data-driven marketing strategies to effectively engage customers, utilizing insights to personalize content, optimize campaigns, and drive stronger connections.
Email Marketing
Creative
Engaging, personalized email content.
Effective
High open rates, click-through rates, and conversions.
Successful Use of Technology
Showcase how technology was effectively used in email marketing to enhance customer engagement, utilizing automation, personalization, and targeted campaigns to drive interaction and conversions.
Effective Use of Market Research
Demonstrate how market research was leveraged to optimize email marketing strategies, using insights to personalize content, improve targeting, and enhance customer engagement.
Innovation
Highlight innovative email marketing strategies that effectively engage customers, such as personalized content, automation, interactive elements, or creative designs that drive higher engagement and results.
Customer Service
Innovative
Use of AI chatbots or automated systems to improve service.
Effective Use of Customer Feedback
Continous improvement through customer inputs.
Effective
High satisfaction scores, reduced response times.
Successful Use of Technologyh
Showcase how technology was successfully integrated into customer service to enhance customer engagement, utilizing tools like AI, chatbots, or omnichannel support to improve satisfaction and interaction.
Experiential Marketing
Innovative
Use of immersive technology (e.g., VR/AR) for engagement.
Creative
Memorable, hands-on experiences.
Effective
Strong brand recall and customer interaction.
Successful Use of Technology
Demonstrate how technology was leveraged in experiential marketing to enhance customer engagement, using innovations like virtual reality, augmented reality, or interactive installations to create memorable and impactful brand experiences.
Public Relations (PR)
Effective
Positive media coverage and audience sentiment.
Successful Use of CSR Activity
Campaigns tied to social causes.
Innovative
Highlight innovative public relations strategies that effectively engaged customers, utilizing new approaches, technologies, or creative campaigns to enhance brand visibility and customer interaction.
Creative
Showcase how creative public relations strategies were used to engage customers, leveraging unique storytelling, media relations, and innovative campaigns to build strong brand connections and loyalty.
Social Media App
Innovative
Features that foster user engagement.
Effective Use of Customer Feedback
Updates or features added based on user suggestions.
Effective
High daily active user rates and engagement.
Creative
Showcase how creative strategies on social media apps were used to engage customers, through innovative content, interactive campaigns, or unique brand experiences that resonate with the audience.
AI-Powered Engagement
Innovative
Use of AI for predictive analytics, chatbots, or personalization.
Effective
Enhanced customer interaction and engagement driven by AI.
Successful Use of Technology
Demonstrate how AI-powered engagement tools were successfully used to enhance customer interactions, utilizing personalization, automation, and predictive analytics to drive deeper customer connections and satisfaction.
Online Media
Innovative
Use of new platforms or formats (e.g., podcasts, streaming).
Effective
Engagement Level.
Creative
Compelling content that drives engagement.
Word of Mouth Marketing
Innovative
Campaigns that encourage organic sharing and advocacy.
Effective
Positive social buzz and customer-generated content.
Most Admired Social Message
Creative
Impactful messaging tied to a social cause.
Successful Use of CSR Activity
Strong connection to CSR efforts.
Innovation
Highlight innovative approaches in delivering the most admired social message, using creative and impactful strategies that resonate with customers, inspire change, and foster strong emotional connections.
Rewards and Incentives
Innovative Loyalty Program
Unique ways to reward and retain customers.
Effective
Increased customer retention or repeat business.
OTT Platform
Innovative
Use of OTT platforms for targeted content delivery.
Creative
Engaging branded content or ads.
Effective
Showcase how an OTT platform effectively engaged customers through compelling content, personalized recommendations, and interactive features that enhanced user experience and retention.
Individual Excellence Honors
Awarded to individuals for exceptional skill, dedication, and achievement in their field.
Grand Prix Award Categories
Top honors awarded across various categories for outstanding achievements and innovation.
Podcast Award Categories
Recognition areas for excellence in podcasting across genres and production elements.
Influencer Marketing
Leveraging influential personalities to promote products and services for customer engagements.
